{"id":2879,"date":"2021-10-14T02:47:17","date_gmt":"2021-10-13T23:47:17","guid":{"rendered":"https:\/\/wawiwa-tech.com\/?p=2879"},"modified":"2022-02-17T00:58:43","modified_gmt":"2022-02-16T22:58:43","slug":"amplify-brands-online-the-job-role-of-digital-marketing-specialists","status":"publish","type":"post","link":"https:\/\/wawiwa-tech.com\/es\/blog\/tech-jobs\/amplify-brands-online-the-job-role-of-digital-marketing-specialists\/","title":{"rendered":"Amplificar las marcas en l\u00ednea: El papel de los especialistas en marketing digital"},"content":{"rendered":"
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Las marcas y las empresas est\u00e1n ampliando r\u00e1pidamente su presencia en Internet y sus esfuerzos de marketing digital. \u00bfQui\u00e9n se encarga de hacerlo realidad? Los especialistas en marketing digital, que aprovechan tanto la creatividad como los datos.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La necesidad de especialistas en marketing digital ha crecido enormemente en los \u00faltimos a\u00f1os. Connie Chen, analista senior de Linkedin Insights, explica que debido a los efectos de la pandemia, <\/span>la demanda de empleos en marketing ha aumentado mucho<\/span><\/a>. Seg\u00fan Chen, \"el marketing digital <\/span>ofrece a las organizaciones la posibilidad de dirigirse con precisi\u00f3n al p\u00fablico objetivo, medir el impacto y llegar a los consumidores en una \u00e9poca en la que el adulto medio est\u00e1 m\u00e1s en l\u00ednea que nunca\". <\/span><\/p>\n

Magia del marketing online<\/span><\/h2>\n

Los especialistas en Marketing Digital, indistintamente denominado Marketing Online, tienen un amplio abanico de responsabilidades que se centran en la gesti\u00f3n de la presencia online de una empresa. <\/span><\/p>\n

Para empezar, suelen ser los gestores del sitio web de una empresa. Trabajan con <\/span>Dise\u00f1adores UI\/UX<\/span><\/a> y <\/span>Desarrolladores Frontales<\/span><\/a>Los especialistas en marketing digital configuran y mantienen sitios web y p\u00e1ginas de destino, adaptando el mensaje y los elementos visuales al p\u00fablico objetivo. Se aseguran de que la experiencia web represente con \u00e9xito a la empresa y promocione sus productos y servicios. <\/span><\/p>\n

Las redes sociales tambi\u00e9n son un conjunto crucial de canales utilizados por los especialistas en marketing digital para ampliar el alcance en l\u00ednea de una empresa.<\/span> Las plataformas de medios sociales como LinkedIn, Instagram, Facebook, Twitter, YouTube y TikTok ayudan a las empresas a aumentar su audiencia y generar clientes potenciales. Estas plataformas permiten a las empresas crear comunidades de clientes potenciales, clientes y socios en torno a las actividades de la empresa, y dirigirse a p\u00fablicos espec\u00edficos en funci\u00f3n de sus perfiles y atributos.<\/span><\/p>\n

El marketing digital puede realizarse utilizando los propios recursos de la empresa, publicando contenidos de forma gratuita en los activos digitales de la empresa y otros grupos relevantes. Otra forma popular de marketing digital es a trav\u00e9s de campa\u00f1as patrocinadas, en las que el contenido se promociona mediante campa\u00f1as y anuncios de pago -a veces denominados PPC (pago por clic) o marketing de resultados- en motores de b\u00fasqueda como Google Search, redes de visualizaci\u00f3n y en las plataformas de anuncios de las empresas de medios sociales. <\/span><\/p>

P<\/span>El marketing de ayuda requiere conocimientos sobre la segmentaci\u00f3n de audiencias relevantes, la creaci\u00f3n de microtextos que llamen a la acci\u00f3n a los espectadores y la generaci\u00f3n de elementos visuales para los anuncios. Adem\u00e1s, requiere aptitudes para planificar y asignar presupuestos entre canales, supervisar y analizar los datos de rendimiento de las campa\u00f1as de pago y adaptar las campa\u00f1as en funci\u00f3n de los datos y las percepciones del especialista en marketing digital.<\/span><\/p>\n

Otro concepto importante que dominan los especialistas en marketing digital es la optimizaci\u00f3n para motores de b\u00fasqueda (SEO). Todas las empresas quieren ser encontradas f\u00e1cilmente cuando sus clientes potenciales buscan temas, productos y servicios relacionados. Si los motores de b\u00fasqueda muestran la marca en los primeros resultados sin campa\u00f1as de pago, es una gran victoria para la empresa, ya que dirige tr\u00e1fico org\u00e1nico y barato al sitio web. <\/span><\/p>

Para optimizar la presencia de la empresa y su clasificaci\u00f3n en los resultados de b\u00fasqueda, los especialistas en marketing digital deben conocer c\u00f3mo indexan los motores de b\u00fasqueda los sitios web y qu\u00e9 contenidos, palabras clave y c\u00f3digo HTML mejoran los resultados de SEO. Los especialistas en marketing digital esbozan una estrategia de SEO y la ejecutan, modificando el sitio web para incluir contenido valioso, palabras clave relevantes, meta descripciones eficaces y p\u00e1ginas f\u00e1ciles de usar y de carga r\u00e1pida. <\/span><\/p>\n

Para poblar el sitio web, los canales sociales y las campa\u00f1as de pago, los especialistas en marketing digital necesitan muchos contenidos. Gestionan la creaci\u00f3n y producci\u00f3n de contenidos de sus empresas y trabajan con redactores y dise\u00f1adores gr\u00e1ficos en blogs, v\u00eddeos, im\u00e1genes, publicaciones, boletines, anuncios y otras formas de contenido que atraen al p\u00fablico hacia la marca de la empresa. Juntos, estos contenidos amplifican las marcas y generan nuevos negocios en forma de clientes potenciales.  <\/span><\/p>\n

Uri Nissani<\/a>codirectora del programa de marketing digital de Wawiwa, cuenta con a\u00f1os de experiencia en marketing online y describe las caracter\u00edsticas de los especialistas en marketing digital de \u00e9xito: \"Los especialistas en marketing digital son creativos, les gusta probar y equivocarse y les encantan los datos. Ejecutan sus ideas mediante la creaci\u00f3n de contenidos y la experimentaci\u00f3n con diferentes canales y factores de forma, y conf\u00edan en los datos -las cifras de rendimiento y los an\u00e1lisis- para ver qu\u00e9 funciona y qu\u00e9 no, y tomar decisiones inteligentes y eficaces para optimizar\".  <\/span><\/p>\n

Programa de Especialista en Marketing Digital de Wawiwa<\/span><\/h2>\n

No hace falta un t\u00edtulo universitario para convertirse en especialista en marketing digital. Los programas de reciclaje y perfeccionamiento tecnol\u00f3gico permiten a las personas convertirse en especialistas en marketing digital en cuesti\u00f3n de meses. Uno de los principales proveedores de formaci\u00f3n tecnol\u00f3gica es Wawiwa Tech Training, un proveedor de educaci\u00f3n israel\u00ed que trabaja con socios locales de todo el mundo para reciclar y mejorar las cualificaciones de las personas para puestos tecnol\u00f3gicos de gran demanda.<\/span><\/p>\n

Programa de Especialista en Marketing Digital de Wawiwa<\/span><\/a> es un programa a tiempo parcial de 250 horas que se completa en 6 meses. Wawiwa adapta el programa para que sea relevante para las necesidades de la industria y el cambiante panorama del marketing digital. O Segalovich<\/a>La otra codirectora del Programa de Marketing Digital de Wawiwa explica: \"A trav\u00e9s de ejercicios pr\u00e1cticos, proyectos y un plan de estudios adaptado a las tendencias actuales del marketing digital, capacitamos a nuestros estudiantes para que comprendan el abanico de herramientas que tienen a su disposici\u00f3n, elaboren planes eficaces de marketing online y los ejecuten por s\u00ed mismos y en colaboraci\u00f3n con otros profesionales de la empresa y de fuera de ella. No s\u00f3lo ense\u00f1amos los temas, sino que damos a la gente una profesi\u00f3n y la capacidad de empezar a trabajar desde el primer d\u00eda\".<\/span><\/p>\n

Si te apasiona crear contenidos, analizar datos y generar resultados empresariales, \u00a1ahora es un momento \u00f3ptimo para que te conviertas en Especialista en Marketing Digital!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Las marcas y las empresas est\u00e1n ampliando r\u00e1pidamente su presencia en Internet y sus esfuerzos de marketing digital. \u00bfQui\u00e9n se encarga de hacerlo realidad? Los especialistas en marketing digital, que aprovechan tanto la creatividad como los datos. <\/p>","protected":false},"author":1,"featured_media":2872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[224],"tags":[238,234,217,218,69,20,236,232,26,230,101,99,213,115,22,43],"class_list":["post-2879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-jobs","tag-campaigns","tag-content","tag-digital-marketing","tag-digital-marketing-specialists","tag-education","tag-jobs","tag-paid","tag-ppc","tag-reskilling","tag-seo","tag-shortage","tag-skills","tag-software","tag-software-development","tag-tech","tag-technology"],"acf":[],"yoast_head":"\nAmplify Brands Online: The Job Role of Digital Marketing Specialists - Wawiwa Tech<\/title>\n<meta name=\"description\" content=\"Brands and companies are quickly expanding their online presence and digital marketing efforts. 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