{"id":2918,"date":"2021-10-30T00:52:03","date_gmt":"2021-10-29T21:52:03","guid":{"rendered":"https:\/\/wawiwa-tech.com\/?p=2918"},"modified":"2022-02-17T01:00:39","modified_gmt":"2022-02-16T23:00:39","slug":"ceo-of-software-the-job-role-of-a-product-manager","status":"publish","type":"post","link":"https:\/\/wawiwa-tech.com\/es\/blog\/tech-jobs\/ceo-of-software-the-job-role-of-a-product-manager\/","title":{"rendered":"Director General de Software: El papel de un jefe de producto"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2918\" class=\"elementor elementor-2918\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3b9313 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3b9313\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8743a3\" data-id=\"e8743a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d87e939 elementor-widget elementor-widget-text-editor\" data-id=\"d87e939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Detr\u00e1s de cada producto digital incre\u00edble hay un l\u00edder, gestor y evangelizador similar a un CEO, todo en uno. Los jefes de producto son los motores internos que hacen avanzar a cualquier empresa tecnol\u00f3gica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f2e8b elementor-widget elementor-widget-text-editor\" data-id=\"57f2e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El mundo est\u00e1 experimentando activamente la 4\u00aa Revoluci\u00f3n Industrial, que se centra en la transformaci\u00f3n digital y en la perfecta integraci\u00f3n de la tecnolog\u00eda, la automatizaci\u00f3n y la IA en nuestra vida cotidiana. Esta era ha tra\u00eddo consigo la creaci\u00f3n de productos digitales casi cada segundo. Como resultado, la necesidad de Product Managers ha aumentado significativamente. En una encuesta de 2019 realizada por Linkedin, los Product Managers fueron considerados uno de los trabajos m\u00e1s prometedores, con una <\/span><a href=\"https:\/\/blog.linkedin.com\/2019\/january\/10\/linkedins-most-promising-jobs-of-2019\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crecimiento interanual previsto de 29%<\/span><\/a><span style=\"font-weight: 400;\"> en ofertas de empleo. En una clasificaci\u00f3n de Glassdoor de los mejores empleos en Estados Unidos, <\/span><a href=\"https:\/\/www.glassdoor.com\/List\/Best-Jobs-in-America-LST_KQ0,20.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Los jefes de producto ocupan el tercer puesto<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los jefes de producto son los l\u00edderes de los productos digitales que utilizamos. Son responsables de definir qu\u00e9 hacen los productos digitales, c\u00f3mo se desarrollan y qu\u00e9 promover\u00e1n los departamentos de marketing y ventas. Al incorporar la perspectiva del cliente o usuario final en su trabajo, los Gestores de Producto colaboran a fondo para garantizar que los productos satisfacen tanto las necesidades del cliente como las de la empresa.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Como mejor dice Marty Cagan en su libro <\/span><a href=\"https:\/\/svpg.com\/inspired-how-to-create-products-customers-love\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">INSPIRADO: C\u00f3mo crear productos tecnol\u00f3gicos que gusten a los clientes<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">\"Detr\u00e1s de cada gran producto hay alguien -normalmente entre bastidores, trabajando sin descanso- que dirigi\u00f3 al equipo de producto para combinar tecnolog\u00eda y dise\u00f1o con el fin de resolver problemas del mundo real de una forma que satisficiera las necesidades de la empresa\". Esa persona es el Director de Producto.<\/span><\/p>\n<h2 style=\"font-family: Poppins, sans-serif;\"><span style=\"font-weight: bold;\">Producto, precio, embalaje<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El papel de los gestores de productos tiene multitud de responsabilidades que pueden dividirse en dos partes: gesti\u00f3n de productos y marketing de productos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la fase de gesti\u00f3n del producto, los jefes de producto coordinan el proceso de desarrollo de un producto. Primero deben definir claramente el problema que van a resolver y la estrategia y los requisitos del producto. Se trata de un proceso minucioso, ya que los gestores de producto deben tener en cuenta muchos factores, como el grupo demogr\u00e1fico objetivo, el calendario, las necesidades del mercado y la capacidad de desarrollo. En esta fase tambi\u00e9n hay que investigar y analizar los productos y precios de la competencia, y encontrar la manera de que el nuevo producto sea superior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los jefes de producto son tambi\u00e9n defensores de los clientes. Mediante la investigaci\u00f3n, entrevistas con clientes, demostraciones de productos y otras t\u00e9cnicas, los jefes de producto identifican las necesidades espec\u00edficas de los clientes para desarrollar productos y soluciones que resuelvan sus problemas y mejoren sus vidas. Las empresas que priorizan el valor para el cliente en su visi\u00f3n del producto suelen disfrutar de una ventaja competitiva.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Los jefes de producto tambi\u00e9n entienden que los clientes a\u00f1adir\u00e1n valor al producto en su uso. Conocida como fase de inversi\u00f3n en la obra de Nir Eyal <\/span><a href=\"https:\/\/www.nirandfar.com\/hooked\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Enganchado<\/span><\/i><\/a><span style=\"font-weight: 400;\">Los clientes a\u00f1aden un valor inherente a los productos en forma de contenidos, datos, seguidores, reputaci\u00f3n o habilidades. Si los jefes de producto incorporan estas categor\u00edas a su producto, \u00e9ste ser\u00e1 m\u00e1s valioso para el cliente. Saber escuchar es, por tanto, un rasgo importante de los Jefes de Producto de \u00e9xito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo mejor de ser Gestor de Producto es el trabajo en equipo. Los jefes de producto trabajan con varios departamentos y con la direcci\u00f3n para ejecutar la hoja de ruta de su producto y llevarlo al mercado. Los jefes de producto son los directores generales de sus productos e impulsan su desarrollo a trav\u00e9s de la ingenier\u00eda, la promoci\u00f3n a trav\u00e9s del marketing y la generaci\u00f3n de ingresos a trav\u00e9s de las ventas. Verifican que el producto funcione seg\u00fan lo previsto por el equipo de asistencia y \u00e9xito del cliente, y garantizan la inversi\u00f3n continua en el desarrollo del producto a lo largo de su ciclo de vida aprobando su hoja de ruta con la alta direcci\u00f3n.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez lanzado el producto, el Jefe de Producto comienza con la comercializaci\u00f3n del mismo. El objetivo de esta fase es poner el producto en manos de los clientes. Esta etapa implica determinar c\u00f3mo se promociona el producto en los sitios web de la empresa, los canales sociales, los materiales colaterales y otros medios a los que est\u00e1n expuestos los clientes.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Los jefes de producto deben asegurarse de que la propuesta de valor del producto sea clara y atractiva para el p\u00fablico pertinente. La estrategia de marketing de producto tambi\u00e9n incluye establecer el precio correcto del producto, su envase y, a veces, su marca de producto espec\u00edfica.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los jefes de producto deben ser muy receptivos a los comentarios, ya que los clientes suelen compartirlos, ya sean comentarios positivos, sugerencias cr\u00edticas de mejora o simple frustraci\u00f3n. La creaci\u00f3n de un bucle de feedback permite a los jefes de producto integrar constantemente los comentarios en las pr\u00f3ximas versiones de los productos digitales y mejorarlos con el tiempo.<\/span><\/p>\n<h2 style=\"font-family: Poppins, sans-serif;\"><span style=\"font-weight: bold;\">Programa Product Manager de Wawiwa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres ser Product Manager en una empresa tecnol\u00f3gica? No hay problema. Para reconvertirse en Director de Producto no hace falta tener un t\u00edtulo acad\u00e9mico. De hecho, Wawiwa Tech Training, un proveedor de formaci\u00f3n israel\u00ed que trabaja con socios locales de todo el mundo para reciclar y mejorar las cualificaciones de las personas para puestos tecnol\u00f3gicos de gran demanda, ofrece programas de formaci\u00f3n tecnol\u00f3gica que duran tan solo dos meses.<\/span><\/p>\n<p><a href=\"https:\/\/wawiwa-tech.com\/es\/programas\/product-manager\/\"><span style=\"font-weight: 400;\">Programa Product Manager de Wawiwa<\/span><\/a><span style=\"font-weight: 400;\"> es un programa a tiempo parcial de 90 horas dividido en 5 etapas fundamentales: Evaluar, Planificar, Definir, Preparar y Ejecutar. Cada etapa contiene ejercicios pr\u00e1cticos din\u00e1micos y proyectos creados para reforzar los conceptos de Product Manager. El programa culmina con un proyecto final Bring-It-Together (BIT), que requiere que los estudiantes demuestren los conceptos de gesti\u00f3n y marketing de productos que han aprendido.<\/span><\/p>\n<p><a href=\"https:\/\/wawiwa-tech.com\/es\/wawiwa-team\/leon-malalel\/\"><span style=\"font-weight: 400;\">Le\u00f3n Malalel<\/span><\/a><span style=\"font-weight: 400;\">responsable del programa de jefes de producto de Wawiwa, afirma: \"El principal objetivo de un jefe de producto es garantizar que un nuevo producto se adapte a las necesidades del mercado y resuelva los problemas de los clientes. Tiene que tener una clara ventaja competitiva y aportar verdadero valor a los clientes y a la empresa.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si desea crear nuevos productos tecnol\u00f3gicos y ser el Director General de un producto de software significativo que la gente utilice todos los d\u00edas, el puesto de Director de Producto puede ser perfecto para usted.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Detr\u00e1s de cada producto digital incre\u00edble hay un l\u00edder, gestor y evangelizador similar a un CEO, todo en uno. Los jefes de producto son los motores internos que hacen avanzar a cualquier empresa tecnol\u00f3gica.<\/p>","protected":false},"author":1,"featured_media":2919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[224],"tags":[238,234,69,20,236,232,241,240,242,26,230,101,99,213,22,43],"class_list":["post-2918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-jobs","tag-campaigns","tag-content","tag-education","tag-jobs","tag-paid","tag-ppc","tag-product-management","tag-product-manager","tag-product-marketing","tag-reskilling","tag-seo","tag-shortage","tag-skills","tag-software","tag-tech","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO of Software: The Job Role of a Product Manager - Wawiwa Tech<\/title>\n<meta name=\"description\" content=\"Behind every incredible digital product is a CEO-like leader, manager, and evangelist wrapped into one position. 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