{"id":2940,"date":"2021-11-16T01:10:48","date_gmt":"2021-11-15T23:10:48","guid":{"rendered":"https:\/\/wawiwa-tech.com\/?p=2940"},"modified":"2022-02-17T01:01:42","modified_gmt":"2022-02-16T23:01:42","slug":"making-you-shop-until-you-drop-the-talent-behind-e-commerce","status":"publish","type":"post","link":"https:\/\/wawiwa-tech.com\/es\/blog\/tech-jobs\/making-you-shop-until-you-drop-the-talent-behind-e-commerce\/","title":{"rendered":"Comprar hasta caer rendido: el talento detr\u00e1s del comercio electr\u00f3nico"},"content":{"rendered":"
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El comercio electr\u00f3nico es un negocio enorme y en constante crecimiento. A diferencia del comercio tradicional, el comercio electr\u00f3nico es el resultado del trabajo de muchos profesionales de la tecnolog\u00eda. \u00bfC\u00f3mo crean la experiencia de compra en l\u00ednea y la hacen f\u00e1cil y adictiva? Desc\u00fabralo en nuestro nuevo blog.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Noviembre es ampliamente conocido como el mes del comercio electr\u00f3nico. Durante este mes, se celebran el muy rentable D\u00eda de los Solteros en China (11\/11), el Black Friday y el Cyber Monday, que ponen el entusiasmo por las compras en l\u00ednea en pleno apogeo. En los \u00faltimos a\u00f1os, hemos asistido a un gran crecimiento del comercio electr\u00f3nico como alternativa a las compras presenciales.<\/span><\/p>

S\u00f3lo en 2020, las ventas de comercio electr\u00f3nico en todo el mundo <\/span>ascendi\u00f3 a $4,2Tn, lo que supone un aumento de 26% respecto a 2019.<\/span><\/a>\u00a1! El D\u00eda de los Solteros en China ha vuelto a batir r\u00e9cords, con los consumidores gastando <\/span>m\u00e1s de US$139,1Bn<\/span><\/a> durante el mayor evento de compras en l\u00ednea del mundo. <\/span><\/p>\n

Con los clientes confinados en sus casas durante la pandemia, las masas no s\u00f3lo recurrieron a Internet para sus compras diarias de comestibles, sino que tambi\u00e9n sustituyeron muchos h\u00e1bitos minoristas de ladrillo y mortero por compras en l\u00ednea. En el punto \u00e1lgido de la cuarentena, muchas familias se acostumbraron a comprar todos sus productos en l\u00ednea. Seg\u00fan Forbes, la pandemia mundial <\/span>aument\u00f3 el gasto en l\u00ednea en m\u00e1s de $183.000 millones de euros<\/span><\/a>s\u00f3lo en Estados Unidos.<\/span><\/p>\n

Quiz\u00e1 se pregunte qui\u00e9n est\u00e1 detr\u00e1s de la magia y la escala del comercio electr\u00f3nico que permite al mundo seguir comprando en l\u00ednea. Pues bien, en realidad son muchos profesionales de la tecnolog\u00eda. S\u00f3lo Amazon cuenta con 275.000 t\u00e9cnicos en todo el mundo y tiene <\/span>abri\u00f3 otros 55 000 empleos tecnol\u00f3gicos relacionados con el comercio electr\u00f3nico<\/span><\/a> para los pr\u00f3ximos meses. El sector de las compras digitales no tiene previsto detenerse.<\/span><\/p>\n

De una experiencia de compra a un paquete entregado: El talento tecnol\u00f3gico detr\u00e1s del comercio electr\u00f3nico<\/span><\/h2>\n

La venta de productos en l\u00ednea requiere un equipo t\u00e9cnico s\u00f3lido y diverso. <\/span><\/p>\n

Para empezar, construir y programar grandes experiencias digitales requiere creatividad. <\/span>Jefes de producto<\/span><\/a> y <\/span>Dise\u00f1adores UI\/UX<\/span><\/a>. Deben asegurarse de que la experiencia del usuario tenga el mejor aspecto, fluya y se sienta. El dise\u00f1ador UI\/UX proporciona al equipo de desarrollo los elementos visuales de la interfaz. Utilizando las historias e im\u00e1genes de los productos como instrucciones, el equipo de desarrollo da vida a la tienda online. <\/span><\/p>\n

Programar la visi\u00f3n del Jefe de Producto y los Dise\u00f1adores UI\/UX son <\/span>Desarrolladores Full-Stack y Frontend<\/span><\/a>. Toman los planos y los programan para convertirlos en un sitio web o una aplicaci\u00f3n funcionales. Los desarrolladores de frontend se centran en lo que ver\u00e1 el usuario: la interfaz de la tienda, los textos, las im\u00e1genes, los botones, los enlaces y mucho m\u00e1s.<\/span><\/p>

Los desarrolladores Full-Stack tambi\u00e9n programan el backend de la tienda de comercio electr\u00f3nico y su interacci\u00f3n con otros sistemas. Esto incluye, por ejemplo, programar las bases de datos que contienen el cat\u00e1logo y los datos de los clientes, garantizar la estabilidad y la disponibilidad del servicio ante el tr\u00e1fico a escala e integrar las pasarelas de pago para que la gente pueda completar su compra.  <\/span><\/p>\n

Donde hay dinero, hay hackers y estafadores que intentan hacerse con \u00e9l. Las compras fraudulentas y la venta de datos de tarjetas de cr\u00e9dito en la Darknet son algunas de las estafas m\u00e1s populares que se producen a diario. Por lo tanto, es importante que las empresas de comercio electr\u00f3nico protejan su nube y sus infraestructuras inform\u00e1ticas contra el fraude, el robo y los piratas inform\u00e1ticos. <\/span><\/p>

Especialistas en ciberseguridad<\/span><\/a> desempe\u00f1an una funci\u00f3n fundamental a este respecto, reduciendo las vulnerabilidades de los sistemas y a\u00f1adiendo capas adicionales de protecci\u00f3n. Tambi\u00e9n supervisan las plataformas y las transacciones para detectar anomal\u00edas y ataques con el fin de evitar p\u00e9rdidas a los comerciantes y aumentar la confianza de los consumidores en la plataforma. <\/span><\/p>\n

Con la tienda lista para que los consumidores gasten su dinero duramente ganado, <\/span>Especialistas en marketing digital<\/span><\/a> utilizan su experiencia para atraer tr\u00e1fico a la tienda y celebrar ofertas en los canales sociales. <\/span>Analistas de datos<\/span><\/a> Analizar detenidamente el tr\u00e1fico y el comportamiento de los consumidores para obtener informaci\u00f3n y optimizaci\u00f3n, ver qu\u00e9 productos son populares, cu\u00e1nto tardan los clientes en completar una transacci\u00f3n y otros patrones de consumo que la empresa puede utilizar en su beneficio. Por \u00faltimo, <\/span>Cient\u00edficos de datos<\/span><\/a> elaborar modelos para prever tendencias y preparar a la empresa de comercio electr\u00f3nico para el futuro. <\/span><\/p>\n

Regalarse un comercio electr\u00f3nico a uno mismo<\/span><\/h2>\n

Las principales empresas de comercio electr\u00f3nico, como Amazon y eBay, est\u00e1n allanando el camino para la creaci\u00f3n y apertura de cientos de miles de puestos de trabajo tecnol\u00f3gicos relacionados con el comercio electr\u00f3nico, en empresas, startups y el ecosistema circundante. <\/span><\/p>\n

Aunque pueda parecer que entrar en el sector tecnol\u00f3gico o en la industria del comercio electr\u00f3nico puede requerir toneladas de experiencia y a\u00f1os de estudios, la verdad es que ahora es mucho m\u00e1s f\u00e1cil que nunca. De hecho, los programas de reciclaje tecnol\u00f3gico como Wawiwa Tech Training ofrecen a personas sin formaci\u00f3n tecnol\u00f3gica la oportunidad de conseguir lucrativos empleos en tecnolog\u00eda y comercio electr\u00f3nico en tan s\u00f3lo 6 a 9 meses. <\/span><\/p>\n

Con esta gran \u00e9poca de crecimiento sin precedentes, las fiestas navide\u00f1as sirven como recordatorio perfecto de que la oportunidad de dar un giro a tu carrera profesional est\u00e1 s\u00f3lo a una decisi\u00f3n de distancia. Participa en la alegr\u00eda de esta \u00e9poca de regalos y reg\u00e1late una nueva trayectoria profesional en el sector tecnol\u00f3gico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El comercio electr\u00f3nico es un negocio enorme y en constante crecimiento. A diferencia del comercio tradicional, el comercio electr\u00f3nico es el resultado del trabajo de muchos profesionales de la tecnolog\u00eda. \u00bfC\u00f3mo crean la experiencia de compra en l\u00ednea y la hacen f\u00e1cil y adictiva? Desc\u00fabralo en nuestro nuevo blog.<\/p>","protected":false},"author":1,"featured_media":2941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[224],"tags":[238,234,69,20,236,232,241,240,242,26,230,101,99,213,22,43],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-jobs","tag-campaigns","tag-content","tag-education","tag-jobs","tag-paid","tag-ppc","tag-product-management","tag-product-manager","tag-product-marketing","tag-reskilling","tag-seo","tag-shortage","tag-skills","tag-software","tag-tech","tag-technology"],"acf":[],"yoast_head":"\nMaking You Shop Until You Drop: The Talent Behind E-commerce - Wawiwa Tech<\/title>\n<meta name=\"description\" content=\"E-commerce is a huge business and constantly growing. 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