{"id":2918,"date":"2021-10-30T00:52:03","date_gmt":"2021-10-29T21:52:03","guid":{"rendered":"https:\/\/wawiwa-tech.com\/?p=2918"},"modified":"2022-02-17T01:00:39","modified_gmt":"2022-02-16T23:00:39","slug":"ceo-of-software-the-job-role-of-a-product-manager","status":"publish","type":"post","link":"https:\/\/wawiwa-tech.com\/pt\/blog\/tech-jobs\/ceo-of-software-the-job-role-of-a-product-manager\/","title":{"rendered":"CEO de software: A fun\u00e7\u00e3o de um gerente de produto"},"content":{"rendered":"
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Por tr\u00e1s de cada produto digital incr\u00edvel, h\u00e1 um l\u00edder, um gerente e um evangelista semelhante a um CEO, reunidos em um \u00fanico cargo. Os gerentes de produto s\u00e3o os motores internos que impulsionam qualquer empresa de tecnologia!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O mundo est\u00e1 vivenciando ativamente a 4\u00aa Revolu\u00e7\u00e3o Industrial, que est\u00e1 centrada na transforma\u00e7\u00e3o digital e na integra\u00e7\u00e3o perfeita de tecnologia, automa\u00e7\u00e3o e IA em nossa vida cotidiana. Essa era trouxe a cria\u00e7\u00e3o de produtos digitais quase a cada segundo! Como resultado, a necessidade de gerentes de produto aumentou significativamente. Em uma pesquisa de 2019 realizada pelo Linkedin, os gerentes de produto foram considerados um dos empregos mais promissores, com um <\/span>Crescimento anual esperado de 29%<\/span><\/a> em vagas de emprego. Em uma classifica\u00e7\u00e3o da Glassdoor dos melhores empregos nos Estados Unidos, <\/span>Os gerentes de produto est\u00e3o em 3\u00ba lugar<\/span><\/a>.<\/span><\/p>\n

Os gerentes de produto s\u00e3o os l\u00edderes dos produtos digitais que usamos. Eles s\u00e3o respons\u00e1veis por definir o que os produtos digitais fazem, como s\u00e3o desenvolvidos e o que os departamentos de marketing e vendas promover\u00e3o. Ao incorporar a perspectiva do cliente ou do usu\u00e1rio final em seu trabalho, os gerentes de produtos colaboram de forma minuciosa para garantir que os produtos atendam tanto \u00e0s necessidades do cliente quanto \u00e0s da empresa. <\/span><\/p>

Como Marty Cagan melhor descreve em seu livro <\/span>INSPIRADO: Como criar produtos tecnol\u00f3gicos que os clientes adoram<\/span><\/i><\/a>, <\/span><\/i>\"Por tr\u00e1s de todo grande produto, h\u00e1 algu\u00e9m - geralmente nos bastidores, trabalhando incansavelmente - que liderou a equipe de produtos para combinar tecnologia e design para resolver problemas do mundo real de uma forma que atendesse \u00e0s necessidades da empresa.\" Essa pessoa \u00e9 o gerente de produto!<\/span><\/p>\n

Produto, pre\u00e7o, embalagem!<\/span><\/h2>\n

A fun\u00e7\u00e3o dos gerentes de produto tem in\u00fameras responsabilidades que podem ser divididas em duas partes: gerenciamento de produto e marketing de produto.<\/span><\/p>\n

No est\u00e1gio de gerenciamento de produtos, os gerentes de produtos coordenam o processo de desenvolvimento de um produto. Primeiro, eles devem definir claramente o problema que est\u00e3o resolvendo e a estrat\u00e9gia e os requisitos do produto. Esse \u00e9 um processo minucioso, pois os gerentes de produto devem considerar muitos fatores, inclusive o p\u00fablico-alvo, o cronograma, a necessidade do mercado e a capacidade de desenvolvimento. Esse est\u00e1gio tamb\u00e9m envolve a realiza\u00e7\u00e3o de pesquisas e an\u00e1lises sobre os produtos e pre\u00e7os da concorr\u00eancia, encontrando maneiras de tornar o novo produto superior \u00e0 concorr\u00eancia.<\/span><\/p>\n

Os gerentes de produto tamb\u00e9m s\u00e3o defensores dos clientes. Por meio de pesquisas, entrevistas com clientes, demonstra\u00e7\u00f5es de produtos e outras t\u00e9cnicas, os gerentes de produtos identificam as necessidades espec\u00edficas dos clientes a fim de desenvolver produtos e solu\u00e7\u00f5es que resolvam os problemas dos clientes e melhorem suas vidas. As empresas que priorizam o valor para os clientes em sua vis\u00e3o de produto geralmente t\u00eam uma vantagem competitiva. <\/span><\/p>

Os gerentes de produto tamb\u00e9m entendem que os clientes agregar\u00e3o valor adicional ao produto em seu uso. Conhecida como a fase de investimento no livro de Nir Eyal <\/span>Enganchado<\/span><\/i><\/a>Em uma an\u00e1lise mais detalhada, os clientes agregam um valor inerente aos produtos na forma de conte\u00fado, dados, seguidores, reputa\u00e7\u00e3o ou habilidades. Se os gerentes de produto incorporarem essas categorias em seu produto, ele ser\u00e1 mais valioso para o cliente. Portanto, as excelentes habilidades de escuta s\u00e3o caracter\u00edsticas importantes dos gerentes de produto bem-sucedidos.<\/span><\/p>\n

A grande vantagem de ser um gerente de produto \u00e9 o trabalho em equipe. Os gerentes de produto trabalham com v\u00e1rios departamentos e com a ger\u00eancia para executar o roteiro do produto e lev\u00e1-lo ao mercado. Os gerentes de produtos s\u00e3o os CEOs de seus produtos e conduzem seu desenvolvimento por meio da engenharia, da promo\u00e7\u00e3o por meio do marketing e da gera\u00e7\u00e3o de receita por meio das vendas. Eles verificam se o produto funciona como pretendido pela equipe de suporte e sucesso do cliente e garantem o investimento cont\u00ednuo no desenvolvimento do produto durante todo o seu ciclo de vida, aprovando seu roteiro com a ger\u00eancia s\u00eanior. <\/span><\/p>\n

Depois que um produto \u00e9 lan\u00e7ado, o gerente de produto come\u00e7a com o marketing do produto. O objetivo desse est\u00e1gio \u00e9 colocar o produto nas m\u00e3os dos clientes. Esse est\u00e1gio envolve determinar como o produto \u00e9 promovido nos sites da empresa, nos canais sociais, nos materiais de apoio e em outras m\u00eddias \u00e0s quais os clientes est\u00e3o expostos. <\/span><\/p>

Os gerentes de produto precisam se certificar de que a proposta de valor do produto seja clara e atraente para os p\u00fablicos relevantes. A estrat\u00e9gia de marketing do produto tamb\u00e9m inclui estabelecer o pre\u00e7o correto para o produto, sua embalagem e, \u00e0s vezes, a marca do produto. <\/span><\/p>\n

Os gerentes de produtos precisam ser altamente receptivos ao feedback, pois os clientes muitas vezes o compartilham, seja um feedback positivo, sugest\u00f5es cr\u00edticas de melhoria ou simplesmente frustra\u00e7\u00e3o. A cria\u00e7\u00e3o de um ciclo de feedback permite que os gerentes de produtos integrem constantemente o feedback nas pr\u00f3ximas vers\u00f5es dos produtos digitais e aprimorem seus produtos ao longo do tempo.<\/span><\/p>\n

Programa de gerente de produto da Wawiwa<\/span><\/h2>\n

Quer se tornar um gerente de produto em uma empresa de tecnologia? N\u00e3o tem problema! A requalifica\u00e7\u00e3o para uma fun\u00e7\u00e3o de gerente de produto n\u00e3o exige um diploma acad\u00eamico. Na verdade, a Wawiwa Tech Training - um provedor de educa\u00e7\u00e3o israelense que trabalha com parceiros locais em todo o mundo para requalificar e melhorar as habilidades das pessoas para empregos de tecnologia com alta demanda - oferece programas de treinamento em tecnologia que levam apenas dois meses!<\/span><\/p>\n

Programa de gerente de produto da Wawiwa<\/span><\/a> \u00e9 um programa de 90 horas, em tempo parcial, dividido em 5 etapas fundamentais: Avaliar, Planejar, Definir, Preparar e Executar. Cada etapa cont\u00e9m exerc\u00edcios pr\u00e1ticos din\u00e2micos e projetos criados para refor\u00e7ar os conceitos do Product Manager. O programa culmina em um projeto final Bring-It-Together (BIT), que exige que os alunos demonstrem os conceitos de gerenciamento e marketing de produtos que aprenderam.<\/span><\/p>\n

Leon Malalel<\/span><\/a>O foco principal de um gerente de produto \u00e9 garantir que um novo produto atenda \u00e0s necessidades do mercado e resolva os problemas dos clientes. Ele precisa ter uma clara vantagem competitiva e trazer valor real para os clientes e para a empresa.\"<\/span><\/p>\n

Se voc\u00ea deseja criar novos produtos tecnol\u00f3gicos e ser o CEO de um produto de software significativo que as pessoas usam todos os dias, ent\u00e3o a fun\u00e7\u00e3o de gerente de produto pode ser a ideal para voc\u00ea!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Por tr\u00e1s de cada produto digital incr\u00edvel, h\u00e1 um l\u00edder, um gerente e um evangelista semelhante a um CEO, reunidos em um \u00fanico cargo. Os gerentes de produto s\u00e3o os motores internos que impulsionam qualquer empresa de tecnologia!<\/p>","protected":false},"author":1,"featured_media":2919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[224],"tags":[238,234,69,20,236,232,241,240,242,26,230,101,99,213,22,43],"class_list":["post-2918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-jobs","tag-campaigns","tag-content","tag-education","tag-jobs","tag-paid","tag-ppc","tag-product-management","tag-product-manager","tag-product-marketing","tag-reskilling","tag-seo","tag-shortage","tag-skills","tag-software","tag-tech","tag-technology"],"acf":[],"yoast_head":"\nCEO of Software: The Job Role of a Product Manager - Wawiwa Tech<\/title>\n<meta name=\"description\" content=\"Behind every incredible digital product is a CEO-like leader, manager, and evangelist wrapped into one position. 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