{"id":6570,"date":"2025-04-16T17:45:32","date_gmt":"2025-04-16T14:45:32","guid":{"rendered":"https:\/\/wawiwa-tech.com\/?p=6570"},"modified":"2025-04-16T17:46:29","modified_gmt":"2025-04-16T14:46:29","slug":"no-new-hires-without-proof-that-ai-cant-do-the-job","status":"publish","type":"post","link":"https:\/\/wawiwa-tech.com\/pt\/blog\/learning\/no-new-hires-without-proof-that-ai-cant-do-the-job\/","title":{"rendered":"N\u00e3o h\u00e1 novas contrata\u00e7\u00f5es sem prova de que a IA n\u00e3o pode fazer o trabalho - a abordagem do CEO da Shopify e seu impacto"},"content":{"rendered":"
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Em uma ousada declara\u00e7\u00e3o interna <\/span>memorando<\/span><\/a> que rapidamente se tornou online, <\/span>Shopify<\/span><\/a> O CEO Tobi L\u00fctke estabeleceu uma nova regra para contrata\u00e7\u00e3o: os gerentes devem primeiro provar que a intelig\u00eancia artificial (IA) n\u00e3o pode fazer o trabalho antes de adicionar novos funcion\u00e1rios. A mensagem \u00e9 clara: a IA n\u00e3o \u00e9 apenas uma ferramenta opcional, ela \u00e9 o ponto de partida. Da cria\u00e7\u00e3o de prot\u00f3tipos \u00e0 produtividade, a L\u00fctke espera que os funcion\u00e1rios trabalhem com IA em todas as etapas.<\/span><\/p>\n

Sua posi\u00e7\u00e3o provocou discuss\u00f5es em todo o mundo da tecnologia, levantando quest\u00f5es sobre o futuro do trabalho, o papel da IA nas decis\u00f5es de contrata\u00e7\u00e3o e como as empresas podem permanecer competitivas.<\/span><\/p>\n

Este blog explora a nova abordagem da Shopify para IA e contrata\u00e7\u00e3o - e compartilha a opini\u00e3o de Wawiwa sobre o que isso significa para o treinamento da for\u00e7a de trabalho para o futuro, tornando as pessoas prontas para o trabalho e equipando-as com as habilidades de IA de que precisam para ter sucesso.<\/span><\/p>\n

A IA como o novo filtro de contrata\u00e7\u00e3o<\/b><\/h2>\n

\"Antes de solicitar mais funcion\u00e1rios e recursos, as equipes devem demonstrar por que n\u00e3o conseguem fazer o que querem usando IA\", diz L\u00fctke.<\/span><\/p>\n

Essa diretriz ressalta uma mudan\u00e7a significativa na din\u00e2mica da for\u00e7a de trabalho. Em vez de ver a IA como uma ferramenta complementar, ela agora \u00e9 uma considera\u00e7\u00e3o primordial nas decis\u00f5es operacionais. Ao priorizar os recursos de IA, as empresas pretendem aumentar a efici\u00eancia e alocar os recursos humanos em \u00e1reas em que eles agregam valor. No entanto, em uma era em que a IA pode realizar muitas tarefas profissionais - e muitas vezes melhor do que os humanos -, n\u00e3o est\u00e1 cada vez mais claro onde as pessoas realmente agregam valor.<\/span><\/p>\n

Por exemplo, as equipes de suporte ao cliente est\u00e3o usando cada vez mais chatbots com IA para lidar com consultas de rotina, como redefini\u00e7\u00e3o de senhas, rastreamento de pedidos ou informa\u00e7\u00f5es sobre produtos. Esses bots podem resolver problemas instantaneamente, 24 horas por dia, 7 dias por semana, sem interven\u00e7\u00e3o humana na maioria das vezes. Como resultado, as empresas reduzem o tempo de espera dos clientes e, ao mesmo tempo, liberam os agentes humanos para se concentrarem em intera\u00e7\u00f5es complexas ou com nuances emocionais, como resolu\u00e7\u00e3o de conflitos ou conversas sobre reten\u00e7\u00e3o que exigem empatia e julgamento que a IA n\u00e3o consegue reproduzir.<\/span><\/p>\n

No desenvolvimento de software, os assistentes de c\u00f3digo de IA, como <\/span>Copiloto do GitHub<\/span><\/a> est\u00e3o transformando a forma como os desenvolvedores trabalham. Essas ferramentas de IA podem escrever se\u00e7\u00f5es ou fun\u00e7\u00f5es inteiras de c\u00f3digo, solucionar bugs e at\u00e9 mesmo gerar documenta\u00e7\u00e3o t\u00e9cnica. Em vez de escrever c\u00f3digo do zero, os desenvolvedores de software podem se concentrar na solu\u00e7\u00e3o de desafios arquitet\u00f4nicos ou na inova\u00e7\u00e3o de novos recursos. Essa mudan\u00e7a permite que as empresas acelerem os ciclos de produtos e, ao mesmo tempo, permite que os desenvolvedores dediquem mais tempo a um trabalho significativo e criativo. Pode ser que muitos desenvolvedores de software se tornem redundantes e apenas aqueles que gerenciam codificadores de IA ainda sejam \u00fateis. No entanto, \u00e9 poss\u00edvel que muitos <\/span>desenvolvedores de software<\/span><\/a> podem se tornar redundantes, e somente aqueles que conseguem gerenciar codificadores de IA permanecer\u00e3o valiosos.<\/span><\/p>\n

A tend\u00eancia mais ampla do setor ap\u00f3ia essa abordagem. Uma pesquisa da McKinsey revela que <\/span>78% das organiza\u00e7\u00f5es integraram a IA em pelo menos uma fun\u00e7\u00e3o de neg\u00f3cios<\/span><\/a>refletindo a crescente depend\u00eancia da IA para impulsionar a produtividade e a inova\u00e7\u00e3o.<\/span><\/p>\n

Profici\u00eancia em IA: A nova linha de base para os funcion\u00e1rios<\/b><\/h2>\n

L\u00fctke tamb\u00e9m enfatiza que a profici\u00eancia em IA agora \u00e9 uma expectativa fundamental para todos os funcion\u00e1rios da Shopify. A diretriz n\u00e3o era vaga ou opcional - era uma instru\u00e7\u00e3o clara: se voc\u00ea n\u00e3o est\u00e1 usando IA para melhorar seu trabalho, est\u00e1 ficando para tr\u00e1s. Em suas palavras, a estagna\u00e7\u00e3o \u00e9 um \"fracasso em c\u00e2mera lenta\". Se n\u00e3o estiver subindo, estar\u00e1 deslizando.<\/span><\/p>\n

Essa vis\u00e3o reflete uma mudan\u00e7a muito mais ampla na for\u00e7a de trabalho. <\/span>77% das empresas j\u00e1 est\u00e3o usando ou explorando ativamente a IA em suas opera\u00e7\u00f5es<\/span><\/a>de acordo com um relat\u00f3rio da National University. Esse n\u00famero n\u00e3o se limita \u00e0s grandes empresas de tecnologia - a IA est\u00e1 sendo implementada em todos os setores, desde varejo e sa\u00fade at\u00e9 finan\u00e7as e educa\u00e7\u00e3o. Ela est\u00e1 se tornando uma habilidade essencial. Os dias em que o conhecimento de IA era reservado aos cientistas de dados acabaram.<\/span><\/p>\n

Na Shopify, essa mudan\u00e7a est\u00e1 sendo colocada em pr\u00e1tica. Espera-se que os funcion\u00e1rios usem a IA para tudo, desde a cria\u00e7\u00e3o de conte\u00fado at\u00e9 o suporte ao cliente. L\u00fctke at\u00e9 observou que, se algu\u00e9m tentou aprender IA, mas desistiu r\u00e1pido demais, isso n\u00e3o \u00e9 mais aceit\u00e1vel. N\u00e3o \u00e9 poss\u00edvel se dar ao luxo de desistir. E para manter as equipes respons\u00e1veis, o uso da IA agora faz parte das pesquisas de fim de ano e das avalia\u00e7\u00f5es de desempenho. Em resumo, os funcion\u00e1rios precisam aprender a trabalhar com IA ou correm o risco de serem deixados para tr\u00e1s. Quem n\u00e3o usar a IA n\u00e3o ser\u00e1 promovido e n\u00e3o receber\u00e1 aumento salarial.\u00a0<\/span><\/p>\n

A opini\u00e3o da Wawiwa Tech: Preparando a for\u00e7a de trabalho para a era da IA<\/b><\/h2>\n

A Wawiwa \u00e9 uma provedora global de educa\u00e7\u00e3o tecnol\u00f3gica que oferece programas de requalifica\u00e7\u00e3o \u00e0 prova de IA e cursos de aperfei\u00e7oamento profissional adaptados \u00e0s \u00faltimas tend\u00eancias do setor.<\/span><\/p>\n

N\u00f3s n\u00e3o apenas ensinamos IA, mas tamb\u00e9m respiramos IA<\/span><\/a>. Incorporamos a IA em todos os lugares poss\u00edveis - em todas as nossas ofertas de treinamento, m\u00e9todos de ensino e processos internos - para acompanhar as tend\u00eancias do setor e atender \u00e0s demandas em constante mudan\u00e7a de nossos parceiros e alunos em todo o mundo. Na Wawiwa, assim como na Shopify, espera-se que todos usem a IA para fazer seu trabalho melhor e mais r\u00e1pido.<\/span><\/p>\n

Tamb\u00e9m integramos m\u00f3dulos de IA em todas as nossas tecnologias <\/span>programas de requalifica\u00e7\u00e3o<\/span><\/a> para treinar os alunos sobre o poder transformador da IA generativa e atender \u00e0 crescente demanda por habilidades de IA dos empregadores. Oferecemos experi\u00eancia pr\u00e1tica com ferramentas de IA que os profissionais usam em todas as \u00e1reas de tecnologia. Os alunos adquirem habilidades pr\u00e1ticas na aplica\u00e7\u00e3o de IA para codifica\u00e7\u00e3o, an\u00e1lise de dados, solu\u00e7\u00e3o de problemas e muito mais, garantindo que estejam prontos para o trabalho logo ap\u00f3s a formatura.<\/span><\/p>\n

Al\u00e9m disso, oferecemos <\/span>Cursos de aperfei\u00e7oamento em IA<\/span><\/a> projetados para equipar profissionais com experi\u00eancia pr\u00e1tica e avan\u00e7ada em ferramentas e t\u00e9cnicas de ponta, capacitando-os a permanecer competitivos, inovar e liderar em seus setores. H\u00e1 cursos de IA em marketing, desenvolvimento de software e outras especializa\u00e7\u00f5es. .\u00a0<\/span><\/p>\n

Apesar desses avan\u00e7os, o toque humano continua sendo fundamental para a nossa miss\u00e3o. Nossos instrutores especializados nos centros de treinamento e universidades de nossos parceiros orientam e orientam os alunos, garantindo que a IA complemente - e n\u00e3o substitua - a conex\u00e3o pessoal essencial para o aprendizado eficaz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

O CEO da Shopify, Tobi L\u00fctke, agora exige que todos os funcion\u00e1rios provem que a IA n\u00e3o pode fazer um trabalho antes de recrutar um novo funcion\u00e1rio. Do c\u00f3digo ao suporte ao cliente, a IA \u00e9 a primeira linha de execu\u00e7\u00e3o, n\u00e3o uma habilidade de b\u00f4nus. Esse memorando pode indicar o futuro do trabalho. N\u00e3o sabe como usar a IA? Voc\u00ea est\u00e1 ficando para tr\u00e1s e pode ser demitido. Na Wawiwa, temos uma abordagem semelhante e estamos treinando a for\u00e7a de trabalho global para prosperar na era da IA.<\/p>","protected":false},"author":1,"featured_media":6571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[221],"tags":[302,77,58,26,35,521],"class_list":["post-6570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning","tag-ai","tag-artificial-intelligence","tag-learning","tag-reskilling","tag-tech-training","tag-upskilling-en"],"acf":[],"yoast_head":"\nNo New Hires without Proof that AI Can\u2019t Do the Job \u2014 Shopify CEO's Approach and its Impact<\/title>\n<meta name=\"description\" content=\"Shopify CEO Tobi L\u00fctke now requires all employees to prove AI can\u2019t do a job before recruiting a new hire. 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