AI Marketing Specialist
240 Hours / 7 Months, Part Time Program
This part-time AI Marketing Specialist Program combines expert instruction, hands-on projects, cutting-edge AI tools, marketing automation, and strong industry connections to prepare graduates for successful careers.
AI Marketing Specialists plan, execute, and optimize online marketing campaigns across paid, organic, and lifecycle channels, leveraging AI agents, generative tools, and AI advertising platforms to improve efficiency and results.
In Wawiwa’s AI Marketing Specialist Program, students gain the practical skills to use these technologies, create effective marketing campaigns, automate workflows, analyze performance, and make data-driven decisions.
Enable Students to Build Campaigns that Drive Business Growth
Students will learn to leverage AI tools, data analytics, and digital marketing strategies to create, manage, and optimize campaigns across multiple channels. They’ll gain hands-on experience in measuring performance, generating leads, improving marketing results, and driving brand awareness and business growth.
Open Doors with Industry Connections
Equip students to succeed in a rapidly expanding field of AI marketing with support from our network of industry experts, instructors, hiring partners, and alumni. The AI Marketing Specialist curriculum was developed in collaboration with leading industry companies to align with local market needs and emerging AI tools. Through hands-on training and AI strategies, graduates gain the practical skills needed to be job-ready from day one.
Guide Students to Deliver a Professional Project
Throughout the program, students gain practical experience through hands-on projects focused on businesses. They’ll conduct market research, develop comprehensive multi-channel marketing strategies, and plan and manage campaigns across digital platforms. Using AI tools, marketing automation, and data analytics, students will learn to create content, optimize campaign performance, manage budgets, and measure results to drive business growth.
Who is the Program For?
Driven and motivated individuals with previous background or with no background at all, who wish to launch a highly sought-after career as an AI Marketing Specialist.
How the Program Works
240 total learning hours designed for skill-building:
- 200 academic hours – live classes with an expert instructor and guided practice
- 40 homework hours – real-world assignments designed to help students integrate what they learn into practice and build a portfolio they can showcase to employers
We Develop the Soft Skills that AI Marketers Need
Technical skills matter just as much as soft skills for an AI Marketer. You need both to succeed.
Communication
Explaining thoughts and work simply, asking the right questions, and keeping everyone aligned
Teamwork
Collaborating with others, leveraging each person’s strengths, and respecting responsibilities
Analytical Thinking
Understanding the challenge, spotting patterns, and turning them into solutions
Creativity
Thinking out of the box, bringing ideas, exploring new angles, and finding better ways to do things
Organization
Coordinating tasks and people to plan and deliver results on time
At Wawiwa, students build soft skills naturally throughout the program. Because our training is hands-on, students learn by doing – working in teams, solving real problems, and practicing how professionals operate in real workplaces. This approach helps them develop strong technical abilities and the essential soft skills needed to thrive on the job from day one.
Top Notch Professionals
This unique program was developed by a professional team made up of the leading experts in Digital Marketing and AI, with vast knowledge and experience in training too.
Eran Lasser
Founder & CEO of Wawiwa
Eran Lasser is a tech education entrepreneur and executive with more than 20 years of experience. Eran has founded, managed, and supported several IT training companies around the world, including John Bryce Training and DAN.IT Education. As Founder and CEO of Wawiwa, Eran has been instrumental in establishing and expanding partnerships in over 20 countries across 6 continents, bringing hundreds of AI and tech programs to thousands of students. Eran is responsible for the reskilling and upskilling of more than 50,000 individuals, helping them enter AI and technology careers or advance in their existing roles.
Daniel Anderson
Chief Training Officer
Daniel is responsible for updating state-of-the-art topics in the company’s tech training programs, and for maintaining its training methodologies. Daniel was the Chief Trainer at the Israel Defense Force’s Tech Training Center and is a graduate of the IDF training process. He develops and delivers a wide range of programming courses, and is a Full-Stack Developer and Data Scientist.
Or Segalovich
Co-Head of AI Marketing Program
Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.
We Measure Success by Employability
Tech training for us is not the end goal – it’s just the beginning. At Wawiwa, we measure success by the employability of our graduates. Our programs are built with that goal in mind: train students to become job-ready and help them land a lucrative tech job upon graduation.
This employability focus delivers results around the world – over 70% of Wawiwa graduates land a tech job within two months of graduation.
Program Curriculum
Digital marketing fundamentals, channels, funnels, and KPIs
The AI-augmented marketing stack and effective prompting
Market research, competitor analysis, and competitive intelligence
Keyword research and demand analysis using Google tools and AI agents
Marketing strategy, goal setting, budgeting, and campaign planning
Website and landing page creation with WordPress and Elementor
Responsive web design, plugins, forms, and lead capture
AI-powered website and content creation
Generative AI tools, prompting techniques, and marketing workflows
AI advertising with Google Performance Max and Meta Advantage+
AI-assisted campaign analysis and optimization
Search Engine Optimization (SEO), keyword research, and Google Search Console
AI Answer Engine Optimization and visibility in AI-generated answers
Technical SEO, structured data, and Google Business Profile
Google Ads campaign creation, keyword targeting, and bidding strategies
Search, Display, Shopping, YouTube, and Performance Max campaigns
Conversion tracking, campaign reporting, and optimization
Organic social media marketing across Facebook, Instagram, TikTok, and LinkedIn
Social media strategy, content calendars, and community engagement
AI-powered content creation, visuals, and scheduling
Paid advertising on Meta, TikTok, and LinkedIn
Audience targeting, remarketing, and AI-generated ad creatives
Meta Pixel, Conversions API, campaign analytics, and optimization
Cross-platform advertising strategy and budget allocation
Email marketing, newsletters, and marketing automation
Customer lifecycle management and predictive triggers
Google Analytics, Google Tag Manager, and conversion tracking
Marketing dashboards, attribution, and ROI measurement
Agentic AI for marketing research, monitoring, and automation
AI agents, n8n, Zapier, and connected marketing workflows
Career preparation, portfolio development, and the Bring It Together (BIT) Project
What Do Students Have to Say?
Industry Certification Opportunities
After completing the AI Marketing Specialist Program, students may pursue additional certifications that the program helps prepare for.
Note: An industry certification is neither offered nor guaranteed as part of the program.
The Meta Digital Marketing Associate certification focuses on social media marketing, Meta Ads, campaign setup, targeting, analytics, and strategy.
The Google Ads certification covers search engine marketing, paid ads, and campaign optimization.
During the AI Marketing Specialist Program, students are encouraged to complete free badges such as Facebook Blueprint, Google Ads, and Google Analytics. These are quick, entry-level credentials that strengthen practical skills. They differ from the full professional certifications listed above.
Read Our Blogs...
Amplify Brands Online: The Job Role of Digital Marketing Specialists
Brands and companies are quickly expanding their online presence and digital marketing efforts. Who’s in charge of making it happen? Digital Marketing Specialists, harnessing both creativity and data!
When Tech Teams Tick: The Creation of Digital Products
The technology industry is home to a wide array of positions. When Managers, Designers, Developers, and other tech specialists come together with a unified purpose, the digital products they release are truly incredible!
Partner with Wawiwa to offer AI programs at your educational institution
Wawiwa is a global education provider focused on skilling the world for AI. Through partnerships with colleges, universities, and training centers in the U.S. and around the world, Wawiwa helps educational institutions launch local AI reskilling programs and upskilling courses quickly and effectively. Our proven JET Design™ (Job-Effective Training) methodology sets us apart. All programs are live (face to face or online) and instructor-led, with a heavy emphasis on hands-on practice, real-life projects, and industry alignment. Combined with always-up-to-date curricula, robust learning technology platforms, and education business know-how, Wawiwa’s approach delivers measurable results: quick launch of workforce-aligned programs and courses that result in employability, productivity, and AI adoption.