Product Manager Upskilling & Reskilling Program

Product Manager

90 Hours / 2 Months, Part Time Program

This part-time Product Management program features expert instruction, hands-on projects, and a real connection to the industry to get graduates hired.

Product management is one of the key processes in any technology organization. Product Managers create new technology products and services from scratch, direct the evolution of their products throughout their lifecycle, and set the roadmap for future development. Product Managers are always in high demand in the tech sector.

Teach Students to Manage a Product

From conception, to development and feature expansion, a product manager is an expert in a product’s entire lifecycle, and is the CEO of the product in a tech company. Students will learn everything that is needed to take the steering wheel for a technology product and drive it to success, including understanding the market, setting the product requirements, and handling product launches and product support.

Open Doors With Industry Connections

Equip students to succeed in a rapidly expanding field with help from our network of Product Management experts, instructors, hiring partners, and alumni. The Product Management curriculum was created in collaboration with the industry’s leading companies to make our programs as relevant as possible to the local industry’s needs, assuring graduates are job-ready as soon as the program ends.

Guide Students to Deliver a Professional Project

Throughout the program, practical skills are acquired through the completion of projects that involve real product management work. Students will gain hands-on experience with market and sales analysis, creating informed business and product strategy, and effectively marketing and selling a product.

Who Is the Program For?

Driven and motivated individuals, with or without previous tech background, who wish to launch a highly sought-after career as a Product Manager.

Top Notch Professionals

This unique program was built by a professional team made up of the leading experts in Product Management, with vast knowledge and experience in training too.

Eran Lasser

CEO of Wawiwa

Eran is a tech education entrepreneur with over 20 years of experience. Eran founded and managed four IT training companies: John Bryce Training (Israel), TRIG (China), JB-IQsoft (Hungary), KocBryce (Turkey). Eran also partnered to establish DAN.IT Education (Ukraine), Techub (Georgia), and more. In addition, Eran managed Mentergy, which provides e-learning and distance learning solutions. Over the years, he was responsible for the reskilling of more than 50,000 individuals now working as tech professionals.

Daniel Anderson

Chief Training Officer

Daniel is responsible for updating state-of-the-art topics in the company’s tech training programs, and for maintaining its training methodologies. Daniel was the Chief Trainer at the Israel Defense Force’s Tech Training Center and is a graduate of the IDF training process. He develops and delivers a wide range of programming courses, and is a Full-Stack Developer and Data Scientist.

Leon Malalel

Head of Product Management Program

Leon is a Product Management veteran, with extensive experience in global, multinational enterprises, and in small and mid-sized business (SMB). He has had over 30 years of experience in tech companies, holding various leadership positions in product management, marketing, and development. For over a decade, Lean has trained and educated Product Managers in Israel, and lectures at the Technion–the Israeli Institute of Technology.

Program Curriculum

Overview and Introduction

Introduction to Product Management
Market Behaviors and Challenges
A Product’s Success and Failure
Product Management Domain

Methodology, Market, and Sales (A)

Methodology Overview and Principles
Market Analysis
Sales Analysis

Competition, Customers, and Business

Competitive Analysis
The Voice of the Customer
Business Planning (Part A)

Methodology, Market, and Sales (B)

Business Planning (Part B)
Product Strategy
Personas and Use Cases

Market Requirements, Innovations, and Solutions Space

Market Requirements
Technology Research
Solution Definition
Innovation
Pricing

Methodology, Market, and Sales (C)

Technology Research
Solution Definition
Innovation
Pricing

Requirements and Roadmap

Market Requirements Document Workshop
Product Requirements Workshop
Roadmap Definition

Working with Development

The Process and Tools
Agile Methodology and Product Management
Change Management

Market Plan and Product Launch

Market Plan
Positioning and Messaging
Sales and Marketing Collateral
Product Launch

Product Support

Demo Planning
Knowledge Transfer
Seminars and Trade Shows
Working With Sale

What Do Students Have to Say?

“A very interesting and relevant program! It’s also suitable for R&D managers who work regularly with product managers. I highly recommend it!”

“I am very satisfied with the Product Manager program from a professional standpoint. Leon (Wawiwa’s Head of Product Manager Program) is an excellent lecturer, he’s interesting and masters the study material. I enjoyed learning from him and I am sure that the knowledge I acquired will help me in the near future!”

“It was a wonderful program! I learned step by step a completely new field for me, product management and marketing. I often apply the methodologies taught in the program at work. I find that it is easier for me to convey messages, work with vendors, and drive action with both clients and colleagues. It’s a very practical program that results in action.”

“It was a very successful program. I collected a great toolbox for my professional journey - and by the way, well beyond product management!”

“A huge thank you for a fun and educational program. I wish to thank all lecturers for their professionalism. It was great!”

“The program was excellent, clear and useful. I will recommend it to my friends.”

“The lecturer conveys the material in a very interesting way, so much so that I am disappointed every time I realize it’s already the end of the lesson. The program is the highpoint of my week.”

“Beyond the professional value and academic goals, this program is experiential and interesting. It has broadened my horizons and I always look forward to the day of the lessons.”

Partner with Wawiwa to offer tech training programs in less than 6 months!

Wawiwa bridges the tech skills gap by reskilling people for tech professions in high demand. There are millions of tech vacancies and not enough tech professionals with the relevant knowledge and skills to fill them. What the industry needs of employees is not taught in long academic degrees. Wawiwa helps partners around the world to reskill, and upskill people for tech jobs through local tech training centers or programs. The company utilizes a proven training methodology, cutting-edge content, digital platforms for learning and assessment, and strong industry relations, to deliver training programs that result in higher employability and graduate satisfaction. This, in turn, also creates a strong training brand and a sustainable business for Wawiwa’s partners.