Product Manager
90 Hours / 2 Months, Part Time Program
This part-time Product Management program features expert instruction, hands-on projects, AI-driven methodologies for product management, and a real connection to the industry to get graduates hired.
Product management is one of the key processes in any technology organization. Product Managers create new technology products and services from scratch, direct the evolution of their products throughout their lifecycle, and set the roadmap for future development. Product Managers are always in high demand in the tech sector. Crucially, our program integrates the use of advanced Artificial Intelligence tools in the training process. This equips learners to understand and apply AI-driven methodologies for market research, product planning, and product marketing, effectively harnessing the power of data to drive successful product decisions.
Teach Students to Manage a Product
From conception, to development and feature expansion, a product manager is an expert in a product’s entire lifecycle, and is the CEO of the product in a tech company. Students will learn everything that is needed to take the steering wheel for a technology product and drive it to success, including understanding the market, setting the product requirements, and handling product launches and product support.
Open Doors With Industry Connections
Equip students to succeed in a rapidly expanding field with help from our network of Product Management experts, instructors, hiring partners, and alumni. The Product Management curriculum was created in collaboration with the industry’s leading companies to make our programs as relevant as possible to the local industry’s needs, assuring graduates are job-ready as soon as the program ends.
Guide Students to Deliver a Professional Project
Throughout the program, practical skills are acquired through the completion of projects that involve real product management work. Students will gain hands-on experience with market and sales analysis, creating informed business and product strategy, and effectively marketing and selling a product.
Who Is the Program For?
Driven and motivated individuals, with or without previous tech background, who wish to launch a highly sought-after career as a Product Manager.
Top Notch Professionals
This unique program was built by a professional team made up of the leading experts in Product Management, with vast knowledge and experience in training too.
Eran Lasser
CEO of Wawiwa
Eran is a tech education entrepreneur with over 20 years of experience. Eran founded and managed four IT training companies: John Bryce Training (Israel), TRIG (China), JB-IQsoft (Hungary), KocBryce (Turkey). Eran also partnered to establish DAN.IT Education (Ukraine), Techub (Georgia), and more. In addition, Eran managed Mentergy, which provides e-learning and distance learning solutions. Over the years, he was responsible for the reskilling of more than 50,000 individuals now working as tech professionals.
Daniel Anderson
Chief Training Officer
Daniel is responsible for updating state-of-the-art topics in the company’s tech training programs, and for maintaining its training methodologies. Daniel was the Chief Trainer at the Israel Defense Force’s Tech Training Center and is a graduate of the IDF training process. He develops and delivers a wide range of programming courses, and is a Full-Stack Developer and Data Scientist.
Leon Malalel
Head of Product Management Program
Leon is a Product Management veteran, with extensive experience in global, multinational enterprises, and in small and mid-sized business (SMB). He has had over 30 years of experience in tech companies, holding various leadership positions in product management, marketing, and development. For over a decade, Lean has trained and educated Product Managers in Israel, and lectures at the Technion–the Israeli Institute of Technology.
Program Curriculum
- Introduction to Product Management
- Market Behaviors and Challenges
- A Product’s Success and Failure
- Product Management Domain
- Methodology Overview and Principles
- Market Analysis
- Sales Analysis
- Competitive Analysis
- The Voice of the Customer
- Business Planning (Part A)
- Business Planning (Part B)
- Product Strategy
- Personas and Use Cases
- Market Requirements
- Technology Research
- Solution Definition
- Innovation
- Pricing
- Technology Research
- Solution Definition
- Innovation
- Pricing
- Market Requirements Document Workshop
- Product Requirements Workshop
- Roadmap Definition
- The Process and Tools
- Agile Methodology and Product Management
- Change Management
- Market Plan
- Positioning and Messaging
- Sales and Marketing Collateral
- Product Launch
- Demo Planning
- Knowledge Transfer
- Seminars and Trade Shows
- Working With Sale
What Do Students Have to Say?
In Loving Memory of Leon Malalel
Wawiwa’s Product Manager Program owes its foundation and initial success to our esteemed first Head of the Program, Leon Malalel. Over three decades, Leon fostered a wealth of knowledge in product management in the technology sector. He inspired his students and colleagues with his pragmatic optimism and belief in holistic, customer-centered product management. As we continue Leon’s work and update our Product Management program, we honor his legacy and remember his dedication to his students, whose lives he touched profoundly. His teachings and methodologies continue to guide our program, our students, and our graduates.