Digital Marketing Specialist
250 Hours / 6-9 Months, Part Time Program
This part-time Digital Marketing program features expert instruction, hands-on projects, AI-driven tools and methodologies, and a real connection to the industry to get graduates hired.
Online marketing is by now a core activity of almost any business, with a clear impact on sales and business success. Accordingly, Digital Marketing Specialists, who can manage the online marketing for a business, are in great demand, both as salary workers and as independent freelancers. Crucially, our program integrates the use of advanced Artificial Intelligence tools in the training process. This allows learners to understand and apply AI-driven methodologies for content writing and graphic design, harnessing the power of Artificial Intelligence to optimize digital marketing campaigns.
Enable Students to Build Campaigns That Fuel Business and Boost Brands
Students will use data and optimization through digital channels to drive lead generation and contribute to brand and business growth.
Open Doors With Industry Connections
Equip students to succeed in a rapidly expanding field with help from our network of marketing experts, instructors, hiring partners, and alumni. The Digital Marketing Specialist curriculum was created in collaboration with the industry’s leading companies to make our programs as relevant as possible to the local industry’s needs, assuring graduates will be job-ready as soon as the program ends.
Guide Students to Deliver a Professional Project
Throughout the program, practical skills are acquired through the completion of projects that involve real businesses to promote from end to end. Students will gain hands-on experience with researching markets and creating a multi-channel marketing plan including detailed planning and budgeting, compiling opportunities to design and analyze campaign data and optimize the marketing campaigns for better results.
Who Is the Program For?
Driven and motivated individuals with previous backgrounds or with no background at all, who wish to launch a highly sought-after career as a Digital Marketing Specialist.
Top Notch Professionals
This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training too.
Eran Lasser
CEO of Wawiwa
Eran is a tech education entrepreneur with over 20 years of experience. Eran founded and managed four IT training companies: John Bryce Training (Israel), TRIG (China), JB-IQsoft (Hungary), KocBryce (Turkey). Eran also partnered to establish DAN.IT Education (Ukraine), Techub (Georgia), and more. In addition, Eran managed Mentergy, which provides e-learning and distance learning solutions. Over the years, he was responsible for the reskilling of more than 50,000 individuals now working as tech professionals.
Daniel Anderson
Chief Training Officer
Daniel is responsible for updating state-of-the-art topics in the company’s tech training programs, and for maintaining its training methodologies. Daniel was the Chief Trainer at the Israel Defense Force’s Tech Training Center and is a graduate of the IDF training process. He develops and delivers a wide range of programming courses, and is a Full-Stack Developer and Data Scientist.
Or Segalovich
Co-Head of Digital Marketing Programs
Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.
Program Curriculum
- General Introduction
- Basic concepts in the world of digital marketing
- The 5-step model for campaign management
- Website building with WordPress and Elementor Pro
- Creation, customization, and optimization of websites to showcase products or services
- Essential elements such as: layout design, content integration, and seamless incorporation of marketing strategies into the website architecture
- Assignment – building a website/landing page using WordPress Elementor
While this session primarily serves as an introductory lesson to AI, it lays the groundwork for the integration of AI tools into digital marketing strategies.
- ChatGPT and image generator tools, followed by mastering prompt writing techniques and image creation processes
- Enhance images using external platforms such as Canva
- Analyze the impact of AI integration in digital marketing strategies
- Practicing and creating landing page content
- Structure of a landing page
- Different headlines and clickbait
- Role of landing pages in customer engagement and conversion
- Elements such as microcopy, engaging content, headers, sub- headers, and visual messages
- Fundamental aspects of internet communication and web development
- Foundational elements of internet infrastructure, including domains and DNS (Domain Name System), as well as the process of hosting and migrating websites
- Practical sessions: HTML coding and inspection on webpages- website creation and management
- Identify and manipulate HTML elements to optimize a web page’s layout, functionality, and user experience
- Introduction to the SEO mindset
- Keyword research and strategy
- Analyze information on keywords
- Develop practical skills in utilizing a variety of SEO tools and online resources to conduct an effective market research
- Facebook’s history and transformation into Meta, major acquisitions, algorithm methodology, transition to managing social on Facebook
- Organic and paid Facebook ads
- Differences between a business page, a group, and a personal profile
- Tips about Facebook’s policy to produce quality ads
- Ad creation, targeting, and implementation
- Other social networks such as: Instagram, LinkedIn, Twitter, and TikTok, both from an organic and sponsored promotions perspective
- Different AI tools used for working with social networks
- Assignment – Organic Facebook Gantt Chart: Design monthly content plan for a chosen business’ Facebook page using marketing writing rules
- Assignment – Facebook Sponsored Campaign: Create a Facebook ad campaign with objectives, target audience, screenshots, and draft ads.
- Introduction to Google Ads, focusing on the Search Network, Campaigns, Ad Groups, and various aspects of ad creation and optimization
- Practice session – setting up campaigns and Ad Groups
- Advanced topics – search network practices, ad extensions, match types, pixel implementation, measurement strategies, monitoring, and optimization techniques
- Google ads’ applications in YouTube advertising, Display Network (GDN), and Shopping Campaigns
- Assignment – Develop and set up a Google Ads campaign, including keyword research, audience selection, and ad drafting
- Effectiveness, types, legal considerations, data collection, and technical aspects of newsletter marketing
- Nuances of crafting compelling newsletters, compliance with regulations in the USA and EU, and considerations regarding blacklists
- Data collection, email composition, and utilizing newsletter management solutions like MailChimp
- Post- sending activities, measuring effectiveness, and practical exercises in authoring and sending newsletters
- Automation in newsletter management
- Simulate working with a client as part of peer review process
- Students will team up and will play the role of an SEO specialist and a client. During this process they will create an SEO plan and will analyse the results of their efforts in module 3 (SEO – Part 1)
- Assignment – Apply SEO principles to websites, document actions, and use class-taught tools
- Market trends and market research
- Building a Cross-Platform Strategic Digital Marketing Plan (marketing funnel, goals, competitors, project pricing)
- Learn and research about the market demand
- Introduction to Google Analytics
- Key concepts such as users, sessions, and events, gaining hands-on experience through real-time and engagement reports
- Website engagement analysis
- How analytics can enhance SEO strategies
- Short-term Analytics vs. Long-term Strategy
- CV creation and market opportunities
- Real-world simulation of for job interviews
- Online information sources for staying updated in the online marketing arena
- Exploration of modern web technologies
- Creating thorough marketing campaigns
- Promote a chosen business – creating an execution plan, materials, and campaigns for all platforms