Digital Marketing Specialist
250 Hours / 6-9 Months, Part Time Program
This part-time Digital Marketing program features expert instruction, hands-on projects, AI-driven tools and methodologies, and a real connection to the industry to get graduates hired.
Online marketing is by now a core activity of almost any business, with a clear impact on sales and business success. Accordingly, Digital Marketing Specialists, who can manage the online marketing for a business, are in great demand, both as salary workers and as independent freelancers. Crucially, our program integrates the use of advanced Artificial Intelligence tools in the training process. This allows learners to understand and apply AI-driven methodologies for content writing and graphic design, harnessing the power of Artificial Intelligence to optimize digital marketing campaigns.
Enable Students to Build Campaigns That Fuel Business and Boost Brands
Students will use data and optimization through digital channels to drive lead generation and contribute to brand and business growth.
Open Doors With Industry Connections
Equip students to succeed in a rapidly expanding field with help from our network of marketing experts, instructors, hiring partners, and alumni. The Digital Marketing Specialist curriculum was created in collaboration with the industry’s leading companies to make our programs as relevant as possible to the local industry’s needs, assuring graduates will be job-ready as soon as the program ends.
Guide Students to Deliver a Professional Project
Throughout the program, practical skills are acquired through the completion of projects that involve real businesses to promote from end to end. Students will gain hands-on experience with researching markets and creating a multi-channel marketing plan including detailed planning and budgeting, compiling opportunities to design and analyze campaign data and optimize the marketing campaigns for better results.
Who Is the Program For?
Driven and motivated individuals with previous backgrounds or with no background at all, who wish to launch a highly sought-after career as a Digital Marketing Specialist.
Top Notch Professionals
This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training too.
Eran Lasser
CEO of Wawiwa
Eran is a tech education entrepreneur with over 20 years of experience. Eran founded and managed four IT training companies: John Bryce Training (Israel), TRIG (China), JB-IQsoft (Hungary), KocBryce (Turkey). Eran also partnered to establish DAN.IT Education (Ukraine), Techub (Georgia), and more. In addition, Eran managed Mentergy, which provides e-learning and distance learning solutions. Over the years, he was responsible for the reskilling of more than 50,000 individuals now working as tech professionals.
Daniel Anderson
Chief Training Officer
Daniel is responsible for updating state-of-the-art topics in the company’s tech training programs, and for maintaining its training methodologies. Daniel was the Chief Trainer at the Israel Defense Force’s Tech Training Center and is a graduate of the IDF training process. He develops and delivers a wide range of programming courses, and is a Full-Stack Developer and Data Scientist.
Or Segalovich
Co-Head of Digital Marketing Programs
Or is an expert in social networks and sponsored promotion, with over 11 years of experience in digital marketing. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.