Generative AI for Product Managers:
Upskilling Hands-On Workshop
Online Live - 13 Academic Hours
Boost Your Product Game With Generative AI.
Why Enroll in this Workshop?
In an era where Artificial Intelligence (AI) is rapidly transforming product management, upskilling with Generative AI capabilities is a critical pathway for product professionals to adapt and excel. This workshop is designed to empower you with the knowledge, skills, and tools to harness the potential of Generative AI for conceptualizing, planning, developing, and launching digital products.
This workshop offers you the opportunity to transition from traditional product management practices to AI-driven methodologies. By embracing Generative AI in your work, you’re future-proofing your career and positioning yourself and your company at the forefront of an AI-infused product management landscape.
By enrolling in this workshop, you're taking a crucial step towards enhancing your product management skills, embracing the latest in AI technology to innovate, make data-driven decisions, and stay ahead!
Who should attend?
This workshop is tailored for professionals who are directly involved in the management and development of digital products and are seeking to integrate AI into their workflows and product strategies.
This workshop is ideal for:
- Product Management Professionals: People holding roles such as Chief Product Officer, VP Product Management, Director of Product Management, Product Managers, and Product Owners.
- Tech-Savvy Innovators in Product Management: Individuals interested in leveraging technology for product innovation, including those who are already exploring AI tools or are eager to understand how Generative AI can enhance their product management processes.
- Product Teams: Product Management teams within organizations looking to collectively upskill in AI to enhance their workflows and products, fostering a forward-thinking approach to product management.
Learning Goals and Outcomes
By the end of the workshop, participants will:
- Understand Generative AI: Grasp the fundamentals of Generative AI and its applications in product management.
- Practice Prompt Engineering: Develop skills in crafting effective AI prompts for product research and planning, user stories, wireframes, microcopy, and more.
- Use AI Tools for Product Management: Learn about the leading Generative AI tools and learn how to integrate them in product management work for creativity, benchmarking, planning, and execution throughout the product life cycle.
- Prepare for Lifelong Learning alongside AI: Get ready to familiarize themselves with additional AI tools that pop up every day and create a personal/professional strategy for lifelong learning to stay ahead of machines as human product talent.
What You'll Get...
- 13 academic hours, 6 live online classes with a professional instructor, teaching in English.
- Cheat sheets and useful prompt templates for common Product tasks.
- Access to recordings of the session.
- Certificate of Completion, also a digital one for LinkedIn.
- Lifelong membership in Wawiwa’s global alumni community, made of tech professionals that graduated Wawiwa’s reskilling and upskilling programs around the world.
Professional Supervisor
This unique workshop was built by a professional team made up of the leading experts in Product Management and AI, with vast knowledge and experience in training too. Supervising the plan is Wawiwa's Head of the AI course for Product Managers, Ms. Yael Rubinstein.
Yael Rubinstein
Head of AI Course for Product Managers
Yael Rubinstein is a seasoned Product Management Leader with a passion for AI and innovation.
She has experience as a Product Manager, successfully leading cross-functional teams and driving strategic initiatives. Yael also lectures Product Management at Ono Academic College and Shenkar College.
Beyond her professional experience, Yael is a community leader of the Women Mamram Alumni community, where she actively mentors product managers and lectures on product management.
Yael holds a BA in Computer Science and Mathematics and an MBA in Marketing from the Open University of Israel.
Workshop Syllabus & Agenda
Session 1: Introduction to Generative AI in Product Management (1 hour)
- Intro to Generative AI:
- Basics of AI and Machine Learning (ML)
- Evolution and current state of AI technologies
- How Generative AI is Transforming Product Management:
- The Product Manager’s role and the various tasks that can be performed with Generative AI
Session 2: Product Discovery and Research with Generative AI (3 hours)
- ChatGPT and other Large Language Models:
- Deep dive into ChatGPT and other large language models
- Introduction to Prompt Engineering and talking with machines
- Practical Integration of AI Tools in Product Discovery & Research Processes:
- Market research and competitive analysis
- Generation of ideas and concepts with AI ideation tools
- AI for customer segmentation, user performance, and targeting
Session 3: AI-Powered Product Design and Prototyping (3 hours)
- Introduction to Image-Generating Tools:
- Exploring image-generating tools for AI-assisted prototyping and design
- Innovative Prototyping and User Interface Design with AI Tools:
- Integrating AI into the UX/UI design process
- Generating design inspiration and concepts
- Building quick mockups to validate product ideas
Session 4: AI Assisted Product Specifications (3 hours)
- Using AI to Create Thorough Product Requirement Documents (PRDs):
- Ensuring PRDs cover functional and non-functional requirements, use cases, user stories, and technical specifications
- Incorporating AI-generated diagrams, visuals, and graphs into PRDs
- Reviewing and refining PRDs with the assistance of AI tools
- Utilizing Generative AI Tools as Your Personal Assistant:
- Transforming product specifications into quick presentations
- Generating product documentation such as release notes
- Summarizing and analyzing meetings
- Automating recurring product activities
Session 5: AI-Driven Planning, KPIs, and Data Analysis (2 hours)
- AI-Driven Prioritization:
- Integrating data insights and trends to optimize and refine roadmaps
- Analyzing Data and Measuring Success Using AI Tools:
- Building and defining metrics & KPIs
- Monitoring and optimizing product performance with AI analytics
- Analyzing product usage data, customer behavior, and performance metrics using AI tools
- Leveraging AI for predictive analytics and forecasting
Session 6: AI & Future Trends (1 hour)
- Addressing Ethical Concerns and Mitigating AI Risks
- Ensuring fairness, accountability, and transparency in AI systems
- Staying Updated on New Trends and Tools
- Exploring emerging AI trends and their potential impact on product management
Interested in more details?
We’d be happy to answer all your questions!