Shai is considered one of the leading lecturers in Israel in User Experience.

He is the Director of Strategy, Consulting and Digital Customer Experience at Uniq UI, a Real Commerce Group company.

Shai has experienced and created the digital world for over 20 years through almost any tech job role – a software developer, team leader, project manager, strategic consultant, VP Marketing, and VP Strategy.

Shai holds a bachelor degree in Computer Science from the Academic College of Tel-Aviv Yaffo, and a Master in Business Administration (MBA) from Bar Ilan University.