Especialista em marketing digital
250 horas / 6-9 meses, programa de meio período
This part-time Digital Marketing program features expert instruction, hands-on projects, AI-driven tools and methodologies, and a real connection to the industry to get graduates hired.
Online marketing is by now a core activity of almost any business, with a clear impact on sales and business success. Accordingly, Digital Marketing Specialists, who can manage the online marketing for a business, are in great demand, both as salary workers and as independent freelancers. Crucially, Nosso programa integra o uso de ferramentas avançadas de Inteligência Artificial no processo de treinamento. Isso permite que os alunos compreendam e apliquem AI-driven methodologies for content writing and graphic design, harnessing the power of Artificial Intelligence to optimize digital marketing campaigns.
Enable Students to Build Campaigns That Fuel Business and Boost Brands
Students will use data and optimization through digital channels to drive lead generation and contribute to brand and business growth.
Abra portas com conexões com o setor
Equip students to succeed in a rapidly expanding field with help from our network of marketing experts, instructors, hiring partners, and alumni. The Digital Marketing Specialist curriculum was created in collaboration with the empresas líderes do setor para tornar nossos programas tão relevantes quanto possível para as necessidades do setor local, garantindo que os formandos estejam prontos para o trabalho assim que o programa terminar.
Orientar os alunos a entregar um projeto profissional
Throughout the program, practical skills are acquired through the completion of projects that involve real businesses to promote from end to end. Students will gain hands-on experience with researching markets and creating a multi-channel marketing plan including detailed planning and budgeting, compiling opportunities to design and analyze campaign data and optimize the marketing campaigns for better results.
Para quem é o programa?
Driven and motivated individuals with previous backgrounds or with no background at all, who wish to launch a highly sought-after career as a Digital Marketing Specialist.
We Develop the Soft Skills that Digital Marketers Need
Technical skills matter just as much as soft skills for a Digital Marketer. You need both to succeed.
Comunicação
Explicar os pensamentos e o trabalho de forma simples, fazer as perguntas certas e manter todos alinhados
Trabalho em equipe
Colaborar com os outros, aproveitar os pontos fortes de cada pessoa e respeitar as responsabilidades
Pensamento analítico
Compreender o desafio, identificar padrões e transformá-los em soluções
Criatividade
Pensar fora da caixa, trazer ideias, explorar novos ângulos e encontrar maneiras melhores de fazer as coisas
Organização
Coordinating tasks and people to plan and deliver results on time
Na Wawiwa, os alunos desenvolvem habilidades interpessoais naturalmente durante todo o programa. Como nosso treinamento é prático, os alunos aprendem fazendo - trabalhando em equipes, resolvendo problemas reais e praticando como os profissionais atuam em locais de trabalho reais. Essa abordagem os ajuda a desenvolver habilidades técnicas sólidas e as habilidades interpessoais essenciais necessárias para prosperar no trabalho desde o primeiro dia.
Profissionais de primeira linha
This unique program was built by a professional team made up of the leading experts in Digital Marketing, with vast knowledge and experience in training too.
Eran Lasser
CEO da Wawiwa
Eran é um empresário do setor de educação tecnológica com mais de 20 anos de experiência. Eran fundou e gerenciou quatro empresas de treinamento em TI: Treinamento de John Bryce (Israel), TRIG (China), JB-IQsoft (Hungria), KocBryce (Turquia). A Eran também fez uma parceria para estabelecer DAN.IT Educação (Ucrânia), Techub (Geórgia), entre outros. Além disso, Eran gerenciou a Mentergy, que oferece soluções de e-learning e ensino à distância. Ao longo dos anos, ele foi responsável pela requalificação de mais de 50.000 pessoas que agora trabalham como profissionais de tecnologia.
Daniel Anderson
Diretor de treinamento
Daniel é responsável pela atualização de tópicos de última geração nos programas de treinamento técnico da empresa e pela manutenção de suas metodologias de treinamento. Daniel foi instrutor-chefe do Centro de Treinamento Técnico da Força de Defesa de Israel e é graduado no processo de treinamento da IDF. Ele desenvolve e ministra uma ampla gama de cursos de programação, além de ser um desenvolvedor Full-Stack e cientista de dados.
Ou Segalovich
Codiretor de programas de marketing digital
Ou é especialista em redes sociais e promoção patrocinada, com mais de 11 anos de experiência em marketing digital. Or is the owner of a digital services agency, manages over 60 business pages and sponsored campaigns for large clients with big marketing budgets, such as Coca-Cola, Dale Carnegie, Israel’s Ministry of Immigration, and smaller startups that need to “do more with less.” Or lectures on digital marketing in several academic institutions and training centers.
Medimos o sucesso pela empregabilidade
Para nós, o treinamento técnico não é o objetivo final - é apenas o começo. Na Wawiwa, medimos o sucesso pela empregabilidade de nossos formandos. Nossos programas são criados com esse objetivo em mente: treinar os alunos para que estejam prontos para o trabalho e ajudá-los a conseguir um emprego lucrativo na área de tecnologia após a formatura.
Esse foco na empregabilidade produz resultados em todo o mundo. mais de 70% dos formandos da Wawiwa conseguem um emprego na área de tecnologia em até dois meses após a formatura.
Currículo do programa
- Introdução geral
- Basic concepts in the world of digital marketing
- The 5-step model for campaign management
- Website building with WordPress and Elementor Pro
- Creation, customization, and optimization of websites to showcase products or services
- Essential elements such as: layout design, content integration, and seamless incorporation of marketing strategies into the website architecture
- Assignment – building a website/landing page using WordPress Elementor
While this session primarily serves as an introductory lesson to AI, it lays the groundwork for the integration of AI tools into digital marketing strategies.
- ChatGPT and image generator tools, followed by mastering prompt writing techniques and image creation processes
- Enhance images using external platforms such as Canva
- Analyze the impact of AI integration in digital marketing strategies
- Practicing and creating landing page content
- Structure of a landing page
- Different headlines and clickbait
- Role of landing pages in customer engagement and conversion
- Elements such as microcopy, engaging content, headers, sub- headers, and visual messages
- Fundamental aspects of internet communication and web development
- Foundational elements of internet infrastructure, including domains and DNS (Domain Name System), as well as the process of hosting and migrating websites
- Practical sessions: HTML coding and inspection on webpages- website creation and management
- Identify and manipulate HTML elements to optimize a web page’s layout, functionality, and user experience
- Introduction to the SEO mindset
- Keyword research and strategy
- Analyze information on keywords
- Develop practical skills in utilizing a variety of SEO tools and online resources to conduct an effective market research
- Facebook’s history and transformation into Meta, major acquisitions, algorithm methodology, transition to managing social on Facebook
- Organic and paid Facebook ads
- Differences between a business page, a group, and a personal profile
- Tips about Facebook’s policy to produce quality ads
- Ad creation, targeting, and implementation
- Other social networks such as: Instagram, LinkedIn, Twitter, and TikTok, both from an organic and sponsored promotions perspective
- Different AI tools used for working with social networks
- Assignment – Organic Facebook Gantt Chart: Design monthly content plan for a chosen business’ Facebook page using marketing writing rules
- Assignment – Facebook Sponsored Campaign: Create a Facebook ad campaign with objectives, target audience, screenshots, and draft ads.
- Introduction to Google Ads, focusing on the Search Network, Campaigns, Ad Groups, and various aspects of ad creation and optimization
- Practice session – setting up campaigns and Ad Groups
- Advanced topics – search network practices, ad extensions, match types, pixel implementation, measurement strategies, monitoring, and optimization techniques
- Google ads’ applications in YouTube advertising, Display Network (GDN), and Shopping Campaigns
- Assignment – Develop and set up a Google Ads campaign, including keyword research, audience selection, and ad drafting
- Effectiveness, types, legal considerations, data collection, and technical aspects of newsletter marketing
- Nuances of crafting compelling newsletters, compliance with regulations in the USA and EU, and considerations regarding blacklists
- Data collection, email composition, and utilizing newsletter management solutions like MailChimp
- Post- sending activities, measuring effectiveness, and practical exercises in authoring and sending newsletters
- Automation in newsletter management
- Simulate working with a client as part of peer review process
- Students will team up and will play the role of an SEO specialist and a client. During this process they will create an SEO plan and will analyse the results of their efforts in module 3 (SEO – Part 1)
- Assignment – Apply SEO principles to websites, document actions, and use class-taught tools
- Market trends and market research
- Building a Cross-Platform Strategic Digital Marketing Plan (marketing funnel, goals, competitors, project pricing)
- Learn and research about the market demand
- Introduction to Google Analytics
- Key concepts such as users, sessions, and events, gaining hands-on experience through real-time and engagement reports
- Website engagement analysis
- How analytics can enhance SEO strategies
- Short-term Analytics vs. Long-term Strategy
- CV creation and market opportunities
- Real-world simulation of for job interviews
- Online information sources for staying updated in the online marketing arena
- Exploration of modern web technologies
- Creating thorough marketing campaigns
- Promote a chosen business – creating an execution plan, materials, and campaigns for all platforms
O que os alunos têm a dizer?
Oportunidades de certificação do setor
After completing Wawiwa’s Digital Marketing Specialist Program, students may pursue additional certifications that the program helps prepare for.
Observação: Uma certificação do setor não é oferecida nem garantida como parte do programa.
O Meta Digital Marketing Associate certification focuses on social media marketing, Meta Ads, campaign setup, targeting, analytics, and strategy.
O Google Ads certification covers search engine marketing, paid ads, and campaign optimization.
During the Digital Marketing Specialist Program, students are encouraged to complete free badges such as Facebook Blueprint, Google Ads, and Google Analytics. These are quick, entry-level credentials that strengthen practical skills. They differ from the full professional certifications listed above.
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